Art Blog #116 Why Buy Modern Art Online?
- Paul Connor

- 3 days ago
- 3 min read

Buying art online has changed the game for collectors. It’s convenient, accessible, and offers a wider range of choices than ever before. You don’t have to travel to galleries or fairs to discover new artists. Instead, you can browse collections from your living room, compare prices, and even get pieces delivered straight to your door.
One of the biggest advantages is the ability to explore emerging artists and unique styles that might not be available locally. Plus, many online platforms provide detailed information about the artwork, artist background, and even customer reviews. This transparency helps build confidence in your purchase.
If you’re new to buying art online, here are a few tips to keep in mind:
Check the authenticity: Look for certificates of authenticity or guarantees from the seller.
Understand the return policy: Make sure you can return the piece if it doesn’t meet your expectations.
Consider shipping and insurance: Art can be fragile, so find out how the seller handles delivery and protects your purchase.

Best Places to Buy Modern Art Online
There are several platforms and websites where you can find a curated selection of contemporary art for sale. Here are some of my favourites:
1. Independent Art Galleries Online
Many galleries now have online shops where they showcase their collections. These galleries often focus on specific styles or themes, such as urban art or female artists. For example, The Connor Contemporary is a fantastic independent gallery based in Kent that specialises in high-quality urban and contemporary art. Their online presence makes it easy to explore and purchase pieces that resonate with you.
2. Artist Websites and Social Media
Many artists sell their work directly through their own websites or social media channels like Instagram. This approach allows you to connect with the artist personally and learn more about their creative process. It’s also a way to support artists more directly.
4. Art Fairs and Virtual Exhibitions
While traditionally art fairs are physical events, many have moved online, especially recently. Virtual art fairs allow you to view and buy art from the comfort of your home. Keep an eye out for events hosted by galleries or art organisations that focus on contemporary and urban art.
How to Choose the Right Piece for Your Collection
Buying art is a personal journey. Here’s how I approach it to make sure I pick pieces that I’ll love for years:
Follow your instincts: If a piece speaks to you emotionally, that’s a good sign.
Consider your space: Think about where you’ll display the artwork and how it fits with your décor.
Research the artist: Knowing the story behind the work adds depth to your collection.
Set a budget: Art can range from affordable prints to high-end originals. Decide what you’re comfortable spending.
Think about investment: While not every piece will increase in value, some contemporary works do appreciate over time.
Supporting Female Artists and Urban Art
One of the things I’m passionate about is supporting female artists and urban art styles. These areas often don’t get the spotlight they deserve. When you buy from galleries like The Connor Contemporary, you’re not just purchasing art - you’re helping to elevate voices and perspectives that enrich the art world.
Look for galleries and platforms that highlight diversity and inclusivity in their collections. This approach not only broadens your exposure but also contributes to a more vibrant and representative art community.

Tips for First-Time Buyers
If you’re just starting out, here are some practical tips to make your first purchase smooth and satisfying:
Start small: Consider limited edition prints or smaller works before investing in large originals.
Ask questions: Don’t hesitate to contact sellers or galleries for more information.
Visit local galleries: Even if you plan to buy online, seeing art in person helps you understand scale and texture.
Join art communities: Online forums and social media groups can offer advice and inspiration.
Keep an open mind: Explore different styles and mediums to find what truly resonates with you.
Buying art should be fun and inspiring. Take your time, enjoy the process, and celebrate the pieces that bring joy to your space.
Happy art hunting!





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